Samuel Vartan  – By: Rasec Vargas

When you think of high fashion, what pops into your head might sound something like Soho in New York, or Newbury Street in Boston. You imagine crowded sidewalks with people darting in and out of sight, and massive advertisements for familiar brands competing with each other in every direction. In these sorts of environments, individuality and uniqueness are seldom seen and rarely found.

If you’re looking for originality with taste, look no further. Nestled alongside a flower shop in Brighton, Massachusetts you’ll find the Samuel Vartan boutique. The architecture of the boutique embodies the style of the garments lining the walls. Designed by Vartan himself, the interior mirrors an exclusive European boutique. With clean lines and sharp edges mixed with intricate details, it sets the tone for a collection that can only be described as classic with a contemporary twist.
Inside the boutique are fabrics ranging from cotton to cashmere, tweed to linen, and rayon to organza; the choice of textures is endless. One common thread that ties each piece together in this collection is elegant simplicity. Wearing Samuel Vartan will give you the kind of attention that is deserved, as opposed to forced. By walking the line between chic and sophisticated, this designer presents clothing that is diverse. The clothes here can be worn from Beirut to Montreal to Paris. With his minimalist approach, Samuel Vartan allows his consumers the freedom of choosing the right outfit and not having to worry about when to wear it. Whether you’re out at night for drinks or at a Sunday brunch, this stunning line won’t go unnoticed.
The story of this collection is one of opposites consisting of two very different seasonal lines. The Spring/Summer line includes an assortment of pieces reminiscent of the Mediterranean coastline: a relaxed look made up of light fabrics, cool colors, and dresses that accentuate the female figure without sacrificing comfort. When the sun is beaming, the Vartan collection is a never-ending vacation. Fall/Winter completes the collections’ duality with its sleek, silky designs. Samuel Vartan shows off his high-end style with chic pieces like black dresses and tops with slightly revealing details. Simply put, the Fall/Winter line is a combination of sexy and classy.
Vartans’ Men’s collection is a refreshing break from the monotony of baseball caps and tees with its fitted, no-pocket shirts. The cuts on the Men’s garments are like nothing you have ever seen, some having a unique Chinese trim without a collar, while others are richly adorned with velvet, tweed and silk whether it be a blazer or a simply cut shirt. It isn’t your typical Men’s line and should not be missed.
I encourage you to visit the Samuel Vartan boutique, if not for the divine collection, then for the European hospitality you’ll receive upon entering. Don’t be surprised to find the designer himself persuading his customers to feel the beauty of his fabrics, or inviting them to have coffee or a glass of wine. It’s no secret either; he has been featured in the coveted Boston Globe’s Sidekick twice in the same year. Samuel Vartan is a stylist/designer with a clear message: “Fashion is here today and gone tomorrow, but style is forever.”